Canadian Grand Prix New Product Awards - Flyer
Valid To 2025-06-03

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• Rexall Pharmacy Group ULC Be Better BCAA Sport Workout Supplement. 330g $26.99. Fuel your performance with Better BCAA SPORT WORKOUT SUPPLEMENT in refreshing watermelon flavour. Boost your performance and stay at the top of your game with every workout!
• Rexall Pharmacy Group ULC Be Better Collagen Peptides. 284g $19.99. Collagen peptides are essential for health and wellness, offering a wide range of benefits to improve overall well-being. Our unflavoured collagen peptides are a key addition to your daily routine, providing support for joint health, a source of essential amino acids, and promoting skin health.
• Hain Celestial Canada Celestial Seasonings®. 18-20 sachets $5.99. Founded in 1969, Celestial Seasonings® set out to create moments of wellness through the magic of tea, with Sleepytime® debuting in 1972. As consumer expectations for added benefits from tea have grown, Celestial Seasonings has combined its beloved flavors with innovative new options. Introducing Sleepytime® Sinus Soother® and Sleepytime® Probiotics*, offering enhanced benefits to meet today's tea drinkers' needs.
• Mondelez Canada Chips Ahoy!. 253g $4.49. Chips Ahoy! Crunchy Caramilk is a new, industry-leading innovation that builds on the success of the Chips Ahoy! Chewy Caramilk cookie. The cookie combines the classic crunch of the original, cravable, Chips Ahoy! cookie with hits of chocolate and caramel chips in every bite, making it the perfect feel-good cookie.
• Federated Co-operatives Limited Co-op Gold Pork Carnita & Co-op Gold Beef Barbacoa. 500g - 600g $12.99 -17.49. Sometimes you want to skip the marinating time and get straight to supper. Slow cooked, fork-tender Co-op Gold Pork Carnitas and Beef Barbacoa are the answer. These products are fully cooked, and with their Mexican-style seasoning, ideal for nachos, tacos, quesadillas, burritos and more.
• Federated Co-operatives Limited Co-op Gold Snack Mix. 200g $4.49. Co-op Gold Snack Mixes are totally unique to the Western Canadian market and hit some of the biggest flavour trends of 2024. The different varieties bring sweet heat and international flavour fusions in exciting but approachable snack mixes.
• Sobeys Inc. Compliments Pub Mix Snack. 820g $9.99. A new version of the classic pub snack mix, blending familiar comfort ingredients with a twist. Our Pub Mix is a savoury blend of seasoned peanuts, pretzels, toasted corn, cheese-flavoured corn sticks, and honey sesame chips—paying homage to the ultimate snacks served in bars.
• Mondelez Canada Crispers. 145g $2.99. Crispers is a uniquely satisfying snack that offers a delicious alternative to chips. Crispers Smokey Bacon pairs Crispers' iconic crunch with the bold, savory flavour of Smokey Bacon. Proudly baked in Canada, this chip-inspired cracker delivers big taste in a healthier, baked-not-fried format, making it the perfect guilt-free indulgence.
• Burnbrae Farms EGG Bakes!. 340 g $7.99. Burnbrae Farms Egg Bakes! underwent a product reformulation and innovation in packaging - now in a 4-pack resealable pouch. Delicious, protein-packed crustless quiches are prepared with natural ingredients and are gluten free. Ready in 90 seconds, they offer the perfect balance of convenience and nutrition for busy mornings and work-from-home lunches. Egg Bakes! 4 Cheese & Ham and Egg Bakes! Spinach & Ricotta can be found in the frozen aisle.
• Metro Inc. Irrésistible Asian Frozen Meals. 340g $10.99. This shrimp pad thai brings an authentic taste of Thailand to the frozen meal aisle, filling a gap in the seafood-based prepared meals category with responsibly sourced shrimp. Combining tender shrimp, tofu, bean sprouts, a hint of red chilies and rice noodles in a sauce that perfectly balances sweet, savoury, and tangy notes, it stands out as a high-quality, convenient, microwavable meal.
• Metro Inc. Irrésistible Old-Fashioned Potato Chips. 130g $2.99. These limited-edition honey & jalapeño pepper old-fashioned potato chips are part of our strategy to captivate foodies by offering bold, exclusive flavours. This innovative sweet-and-spicy flavour combination showcases our commitment to surprising consumers with kettle-cooked perfectly crispy chips made in Canada. Designed to stand out, they deliver unforgettable snacking moments.
• WK Kellogg Canada Corp. Kellogg's® Mini-Wheats® Low Sugar Cereal. 450g $5.72. Many Canadian consumers are looking to reduce their sugar intake, but low-sugar options are often seen as less flavorful. Mini-Wheats® Low Sugar cereal is here to change that! With just 5g of sugar per 54g serving, it offers a delicious, low-sugar alternative for the whole family without compromising on taste.
• Metro Inc. Life Smart Organic Kombucha. 355ml $3.99. Our organic kombucha, made from carefully fermented tea, comes in two naturally invigorating flavors—mango and ginger lemon—designed to meet the growing demand for health-focused beverages. With natural probiotics, bold flavours, and reduced sugar, these kombuchas offer a refreshing, feel-good drink that aligns perfectly with today's wellness trends.
• OGGI FOODS Napoletana. 300g $7.99. Our Artisan Gluten-Free Pizza Crust brings authentic Italian flavors to those with dietary needs. At OGGI Foods, we asked: why can't gluten-free be just as delicious? After years of research, we created a light, crisp, and chewy crust with a unique blend of non-GMO, gluten-free flours. Certified gluten-free, it's safe for those with sensitivities and delivers a gourmet Italian pizza experience.
• Burnbrae Farms Limited Naturegg Omega-3 Large Brown Eggs Lunar New Year Pack. 12-18 count packs $6.99 -8.99. Burnbrae Farms Naturegg Omega-3 Brown eggs are a popular choice in Asian communities, especially during Lunar New Year, where they're used in traditional dishes. To honor those celebrating the holiday, we introduced special red and gold packaging featuring "Happy Lunar New Year" to create inclusivity. The pack also includes English, French, and Chinese to resonate with all who celebrate.
• Loblaw Companies Limited No Name Naturally Imperfect Strawberries. 340g $3.00 -5. Canadians are struggling to eat fresh food today, including the produce that we know is important to health. No Name Naturally Imperfect is intended to provide access to produce to all Canadians of all economic means, by diminishing the price barrier, while maintain all the taste and health of the benefits! Our new No Name Naturally Imperfect strawberry has all the taste at a lower price and help reduce food waste.
• Jordans Cereals No added Sugar Granola. 325g $6.49. Introducing the first no-added-sugar product in the Jordans range, created for those mindful of their sugar intake. Our granola features signature clusters with no added sugar or artificial sweeteners, packed with juicy sultanas, chunky cashews, almonds, and hazelnuts for a delicious bite every time. High in fiber, made with whole grain oats, and Non-GMO Project Verified, it's a tasty and wholesome choice.
• Loblaw Companies Limited Northern Spanish-Style Basque Cheesecake. 600g $10.00. To create a triumphant thaw-and-serve tribute to the original Spanish dish, we obsessed over every detail of our PC® Northern Spanish-Style Basque Cheesecake. From its burnt-looking exterior—intentionally baked at high heat for a perfectly caramelized top—to its indulgent interior, our crustless wonder is so divine, it's the stuff of legend.
• Mondelez Canada OREO. 261g $4.49. All-new and released exclusively for Canada, OREO Maple Creme is filled with delicious maple flavoured creme, sandwiched between OREO cookies made with real Quebec maple syrup.
• Pattison Food Group Only Goodness SaffSerene Mood Support. 60 vegetarian capsules $29.99. SaffSerene™ Mood Support is a vegan-friendly supplement featuring SaffSerene™, a patented saffron extract known for its mood-enhancing properties. Made in Canada from domestic and imported ingredients, it supports emotional well-being, reduces stress, and balances mood naturally. Free from artificial additives and allergens, it's designed to offer a pure, effective, and trusted solution for mental wellness.
• Loblaw Companies Limited President's Choice Soups and Entrees. 300g $5.00. We're on a mission to revolutionize the frozen aisle with the vibrant flavors of Southeast Asia, conveniently packaged in your freezer! We've crafted restaurant-quality, frozen versions of iconic pan-Asian dishes, bringing bold, exotic tastes to your home at an affordable price. After tasting the best bun cha and Khao Soi in Thailand, we perfected every detail, including freezing fragrant herbs fresh.
• Kraft Heinz Pure J.L. KRAFT Dressing & Marinade. 355ml $5.49 -5.99. More consumers are opting for homemade dressings with simple ingredients, but making them can be time-consuming and lack flavour variety. We've solved that with our Pure J.L. KRAFT Dressing & Marinade line— the first shelf-stable dressings made without artificial colours, flavours, or preservatives. Available in 8 flavors (4 of which are unique to the category), they're versatile and packed with flavour.
• Mondelez Canada Ritz Baked Chips. 240 g $3.69. RITZ Baked Chips are a crispy, crunchy twist on the classic cracker you know and love. Always oven-baked, never fried, this savoury snack can be enjoyed on its own, as a crunchy companion to a sandwich, or with a variety of your favourite dips. Available in Sour Cream & Onion flavour, savour the combination of cool sour cream and herby green onion that keeps you coming back for more, while spending quality time with family and friends.
• Wellness Natural Inc. SimplyProtein® Tortilla Chips. 130g $5.99 -6.99. SimplyProtein Restaurant-Style Protein Tortilla Chips combine indulgence and nutrition to deliver 12g of plant-based protein per serving in a gluten-free, kosher certified offering. Featuring lightly seasoned, crave-worthy flavours, they embody our commitment to redefining snacking with innovative, nutritionally balanced, and better-for-you options.
• SimplyProtein® Wellness SimplyProtein® Tortilla Chips. 130g $5.99 - 6.99.
• Pattison Food Group Western Family Korean-Style Fried Chicken Bites. 600g $12.99. Korean chicken bites have a crispy texture and rich flavour, made with tender dark meat seasoned with pepper and garlic. The savoury sweet & spicy sauce enhances the taste, offering a delightful experience that perfectly highlights the innovation and deliciousness of Korean cuisine.
• Pattison Food Group Western Family Signature Mini Crisps. 150g $6.89. Mini Crisps are crafted with care using premium ingredients and are available in two unique flavours: Fig, Black Pepper & Vanilla, and Raisin, Almond & Rosemary. These toasty, nutty, and slightly sweet crackers deliver exceptional quality and taste, offering a refined snacking experience.
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